The New Age of Trichology began as a 2016 graduation project by founder Sanne Visser, who was driven by the question: How can we transform human hair waste into new materials and design solutions? What started as a creative exploration has since evolved into a practice that is now at the forefront of circular economy, material innovation, and regenerative design.

With a rising global population , human hair is an abundant, renewable resource. In the UK alone, approximately 6.5 million kilograms of human hair waste is generated annually, most of which ends up in landfills or slowly decays in the environment. This creates significant ecological problems, as it releases toxic methane gases and clogs drainage systems, yet hair itself possesses valuable properties: it is high in tensile strength, lightweight, thermally insulating, oil-absorbent, and highly flexible. 

This project explores the pure potential of hair as a raw material, reducing waste, environmental problems and the pressure on other non-renewable materials. The New Age of Trichology consists of a range of utilitarian objects and tools that helps create a system all the way from collection through to the final application.